Revenue Operations & Growth Strategy
Diagnostic content for tech founders who want answers, not opinions.
MyFitnessPal Teardown: The Pricing-Ladder Retreat
MyFitnessPal moved its barcode scanner behind the paywall, Cal AI grew in the gap, and the buy-back followed. A teardown of free tiers, habits and conversion.
Creative Excellence: Your Ads Are the Targeting Now
Creative drives 47% of advertising sales lift; targeting drives 9%. The four maturity levels of creative testing, and the one-count audit to run this week.
Calm Growth Teardown: The Toll Booth Before the View
Calm converts a third of subscribers on day one and its downloads have fallen 77% since 2020. A teardown of what a hard paywall costs when the traffic dies.
Channel Selection and Mix: Who Chose Your Channels?
Most acquisition channel lists are inherited, not chosen. The four maturity levels of channel selection and mix, and the one-page fix to start this week.
TV Time Teardown: 26 Million Users, Zero Unit Economics
TV Time shut down with 26 million installs and 29,000 monthly downloads. A teardown of the data-subsidy trap and the pricing psychology that went unused.
Target Audience Clarity: Who Is Your App Actually For?
Most B2C apps target "everyone". Here's how to tell if your audience definition is costing you, and the four maturity levels of getting it right.
Duolingo Growth Teardown: Monetising the Core Loop
Duolingo has 56.5m daily users, growing revenue, and a share price down 80%. A full-funnel teardown of where the engine misfires, and the segment-aware pricing fix.
App Store Optimisation: 5 Friction Points Killing Conversions
Your app store listing is leaking users. Here are the five friction points that quietly kill conversion, why they happen, and exactly how to fix them.
Growth Audit: Find the Holes in Your B2C Growth Funnel
Most B2C funnels don't fail in one place, they fail systemically. A growth audit finds every leak point and tells you what to fix first. Here's how to run one.
Revenue Operations Strategy: Build It Right or Enjoy the Rollercoaster
Revenue operations strategy fails when businesses skip the build sequence. Walk. Run. Sprint. Here's how to build a RevOps system that actually compounds.
Revenue Operations: Your Teams Are Fine. Your System Isn't.
Revenue operations problems are rarely about people. They're about system design. Here's the five-key framework to fix yours.