Diagnostic content for tech founders who want answers, not opinions.
Target Audience Clarity: Who Is Your App Actually For?
Most B2C apps target "everyone". Here's how to tell if your audience definition is costing you, and the four maturity levels of getting it right.
Duolingo Growth Teardown: Monetising the Core Loop
Duolingo is profitable, capital-efficient, and down 80% from its peak. A full-funnel teardown: what's excellent, what misfires, and the segment-aware pricing fix.
App Store Optimisation: 5 Friction Points Killing Conversions
App store optimisation (ASO) is the process of improving your app's visibility and conversion rate in the App Store and Google Play. Most conversion loss comes from five friction points.
Growth Audit: Find the Holes in Your B2C Growth Funnel
B2C growth funnels don't fail in one place. There's usually an underlying system of failure. A full-funnel growth audit is a powerful antidote.