Built across four companies. Now it's a platform.
Revenue Engine wasn't designed in a lab. It was forged across a decade of building, breaking, and fixing revenue engines from the inside.
A decade of building the engine
Chapter 1
The consultancy
It started with a growth consultancy in South Africa. The first formal attempt at systematising revenue diagnostics across client engagements. The framework was born rough, but the bones were there.
Chapter 2
Tech translation
Applied the approach to tech for the first time. International markets. Product-led growth. The methodology started translating beyond traditional business into the world where it now lives.
Chapter 3
The operating model
The framework solidified into a repeatable operating model. Sales revenue up 57%. Client retention up 334%. Proof that the approach worked at scale in a complex business.
Chapter 4
The stress test
The full stress test. Every part of the model deployed across every department, unified under one Customer Journey Council. Payback period collapsed from 54 months to 6. CAC down 84%. LTV:CAC up 8x. Revenue up 173% year on year.
Chapter 5
The product
Took everything. Codified it. Built the platform. A growth council of eleven AI agents - ten domain specialists and an orchestrating Growth Lead, one for every stage of the funnel. The same framework that produced those results, now in an easy to setup and use platform. Accessible to any B2C tech company that's serious about growth.
The tools don't exist.
Every founder, growth lead, and CRO who's tried to diagnose a broken revenue engine knows it. The existing solutions either own one slice of the funnel, or they're expensive consultants with a PowerPoint habit.
Revenue Engine fills the gap. A diagnostic framework that covers the entire funnel. A platform that makes it visible. And a team that knows how to fix what's broken.
Revenue Engine was founded by Jonathan Stanton-Humphreys, who spent a decade refining the methodology across four companies before building the platform. We're building the team around the framework - operators who've done the job, not theorists who've read about it.
