Revenue Engine

Built across four companies. Now it’s a platform.

Revenue Engine wasn’t designed in a lab. It was forged across a decade of building, breaking, and fixing revenue engines from the inside.

A decade of building the engine

Chapter 1

The consultancy

It started with a growth consultancy in South Africa. The first formal attempt at systematising revenue diagnostics across client engagements. The framework was born_rough, but the bones were there.

Chapter 2

Tech translation

Applied the approach to tech for the first time. International markets. Product-led growth. The methodology started translating beyond traditional business into the world where it now lives.

Chapter 3

The operating model

The framework solidified into a repeatable operating model. Sales revenue up 57%. Client retention up 334%. Proof that the approach worked at scale in a complex business.

Chapter 4

The stress test

Complete implementation of the model, translated into multiple departments, and combined into a singular Customer Journey Council. Resulting in triple digit growth across multiple key metrics.

Chapter 5

The product

Took everything. Codified it. Built the platform. The same framework that produced those results - now in software, accessible to any B2C tech company that's serious about growth.

The tools don't exist.

Every CRO, VP Growth, and founder who's tried to diagnose a broken revenue engine knows it. The existing solutions either own one slice of the funnel, or they're expensive consultants with a PowerPoint habit.

Revenue Engine fills the gap. A diagnostic framework that covers the entire funnel. A platform that makes it visible. And a team that knows how to fix what's broken.

Revenue Engine was founded by Jonathan Stanton-Humphreys, who spent a decade refining the methodology across four companies before building the platform. We’re building the team around the framework — operators who’ve done the job, not theorists who’ve read about it.

Jonathan Stanton-Humphreys