Chapter 1
The consultancy
It started with a growth consultancy in South Africa. The first formal attempt at systematising revenue diagnostics across client engagements. The framework was born rough, but the bones were there.
Chapter 2
Tech translation
Applied the approach to tech for the first time. International markets. Product-led growth. The methodology started translating beyond traditional business into the world where it now lives.
Chapter 3
The operating model
The framework solidified into a repeatable operating model. Sales revenue up 57%. Client retention up 334%. Proof that the approach worked at scale in a complex business.
Chapter 4
The stress test
The full stress test. Every part of the model deployed across every department, unified under one Customer Journey Council. Payback period collapsed from 47 months to 6. CAC down 84%. LTV:CAC up 8x. Revenue up 173% year on year.
Chapter 5
The product
Took everything. Codified it. Built the platform. The Customer Journey Council became the AI Growth Council. Nine specialist agents, one for every stage of the funnel. The same framework that produced those results, now in an easy to setup and use platform. Accessible to any B2C tech company that's serious about growth.
