Revenue Engine is a full-funnel growth diagnostic platform and consultancy for B2C tech companies. It uses a council of AI agents to assess eleven funnel modules against industry benchmarks, identify where revenue is leaking, and sequence fixes by revenue impact.https://www.revenueengine.tech/en-gbhttps://www.revenueengine.tech/blog/myfitnesspal-growth-teardown/https://www.revenueengine.tech/blog/myfitnesspal-growth-teardown/MyFitnessPal moved its barcode scanner behind the paywall, Cal AI grew in the gap, and the buy-back followed. A teardown of free tiers, habits and conversion.Fri, 31 Jul 2026 00:00:00 GMTJonathan Stanton-Humphreys, Founder/CEO, Revenue Enginehttps://www.revenueengine.tech/blog/creative-excellence-testing/https://www.revenueengine.tech/blog/creative-excellence-testing/Creative drives 47% of advertising sales lift; targeting drives 9%. The four maturity levels of creative testing, and the one-count audit to run this week.Mon, 27 Jul 2026 00:00:00 GMTJonathan Stanton-Humphreys, Founder/CEO, Revenue Enginehttps://www.revenueengine.tech/blog/calm-growth-teardown/https://www.revenueengine.tech/blog/calm-growth-teardown/Calm converts a third of subscribers on day one and its downloads have fallen 77% since 2020. A teardown of what a hard paywall costs when the traffic dies.Fri, 24 Jul 2026 00:00:00 GMTJonathan Stanton-Humphreys, Founder/CEO, Revenue Enginehttps://www.revenueengine.tech/blog/channel-selection-and-mix/https://www.revenueengine.tech/blog/channel-selection-and-mix/Most acquisition channel lists are inherited, not chosen. The four maturity levels of channel selection and mix, and the one-page fix to start this week.Mon, 20 Jul 2026 00:00:00 GMTJonathan Stanton-Humphreys, Founder/CEO, Revenue Enginehttps://www.revenueengine.tech/blog/tv-time-teardown/https://www.revenueengine.tech/blog/tv-time-teardown/TV Time shut down with 26 million installs and 29,000 monthly downloads. A teardown of the data-subsidy trap and the pricing psychology that went unused.Fri, 17 Jul 2026 00:00:00 GMTJonathan Stanton-Humphreys, Founder/CEO, Revenue Enginehttps://www.revenueengine.tech/blog/target-audience-clarity-who-is-your-app-actually-for/https://www.revenueengine.tech/blog/target-audience-clarity-who-is-your-app-actually-for/Most B2C apps target "everyone". Here's how to tell if your audience definition is costing you, and the four maturity levels of getting it right.Mon, 13 Jul 2026 00:00:00 GMTJonathan Stanton-Humphreys, Founder/CEO, Revenue Enginehttps://www.revenueengine.tech/blog/duolingo-growth-teardown-monetising-the-core-loop/https://www.revenueengine.tech/blog/duolingo-growth-teardown-monetising-the-core-loop/Duolingo has 56.5m daily users, growing revenue, and a share price down 80%. A full-funnel teardown of where the engine misfires, and the segment-aware pricing fix.Fri, 10 Jul 2026 00:00:00 GMTJonathan Stanton-Humphreys, Founder/CEO, Revenue Enginehttps://www.revenueengine.tech/blog/app-store-optimisation/https://www.revenueengine.tech/blog/app-store-optimisation/Your app store listing is leaking users. Here are the five friction points that quietly kill conversion, why they happen, and exactly how to fix them.Mon, 13 Apr 2026 00:00:00 GMTJonathan Stanton-Humphreys, Founder/CEO, Revenue Engine.https://www.revenueengine.tech/blog/growth-audit/https://www.revenueengine.tech/blog/growth-audit/Most B2C funnels don't fail in one place, they fail systemically. A growth audit finds every leak point and tells you what to fix first. Here's how to run one.Mon, 16 Mar 2026 00:00:00 GMTJonathan Stanton-Humphreys, Founder/CEO, Revenue Enginehttps://www.revenueengine.tech/blog/revenue-operations-strategy/https://www.revenueengine.tech/blog/revenue-operations-strategy/Revenue operations strategy fails when businesses skip the build sequence. Walk. Run. Sprint. Here's how to build a RevOps system that actually compounds.Fri, 13 Mar 2026 00:00:00 GMTJonathan Stanton-Humphreys, Founder/CEO, Revenue Enginehttps://www.revenueengine.tech/blog/revenue-operations-audit/https://www.revenueengine.tech/blog/revenue-operations-audit/Revenue operations problems are rarely about people. They're about system design. Here's the five-key framework to fix yours.Thu, 12 Mar 2026 00:00:00 GMTJonathan Stanton-Humphreys, Founder/CEO, Revenue Engine